I started Trapital because the business side of hip-hop is often overlooked. Media outlets usually scratch the surface on hip-hop artists’ companies and partnerships, but I knew there was a desire to understand why and how they got there. 

Why did Kanye West sell plain white t-shirts for $120, and who actually bought them?? Has Roc Nation been as successful it appears appear to be? These are the kinds of questions we’ll dive into. I believe that we can learn as much from Steve Stoute’s and Rihanna’s business ventures as we can from Elon Musk’s and Meg Whitman’s. Companies are starting to realize this too. Marvel Studios has been around since 1993, and they just recently released a movie like Black Panther! The tide is shifting, and Trapital will highlight how we got here.

I hope you enjoy Trapital and learn something new! Subscribe today. Let’s scale the culture.

- Dan

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